What Cheap Prices Really Cost You In The End! Part-1

Let's face it, we all love deals! There is no feeling in the world like buying that desperately-needed-life-alternating product for that sale of the century price! And for some reason, it's even better when you are the only person that's allowed that special price! And guys are just as guilty as girls so let's just end that subject before it starts! Anyway, we may not like to admit it, but we are all guilty of pursuing that special feeling you get when you feel like you have gotten a bargain! Now, there is nothing wrong w/ buying the best product available at the best price available! However, it's when you buy the cheapest product, or any cheaply made product for that matter, for any price is when the real crime has been committed! And in the marine industry, it's very easy to do just that & possibly even worse!

There's an overwhelming fact about the marine industry in that we clearly have an overloaded industry chalked-full of "boat dock building experts" & "master product manufacturers" that all have different manufacturing agendas, different sales strategies & different company mission statements altogether! There are those boat dock companies who place quality above price & vice versa, you have those that place price above quality! Then you have those middle guys who use a combination of both ideals in order to simply exist that they can make the easiest sales from the residual of undecided choices of those confused clients. This ridiculous thought became really popular when we came up w/ this brilliant concept that purchasing the "middle product" or the "good product" was the best decision due to the infamous 50/50 scale!

For those who aren't familiar w/ the infamous 50/50 scale, it's when you choose a product that is considered "good" in comparison to the "best" product & the "worst" product available. It contains 1/2 of the qualities of the best product, but also contains 1/2 of the bad qualities of the worst product! It's called a "good" product b/c it's basically considered "good enough" to purchase & by choosing this product over the quality product, you have chosen to make the quality product take a back seat to this cheaper-generic-based 1/2 duplicated-product! That maybe harsh, but that's how much I value quality in a product & how much respect I hold for an individual &/or a company that cares about what every product they produce!

The sad part for most quality products is watching someone else cheapen the very product that you worked so hard to perfect! Their motivation is purely fueled by options, functions & ideas that revolve around lowering prices, but producing better profit margins & short-life expectancies that would produce multiply sales in fewer years! For me though, the really sad part is that what once stood as the symbol & pride of America has now been tossed aside by a green piece of paper that we value more! As much as I wish I was wrong, it's very difficult to argue the point when society condones this type of behavior every time they purchase the "good" product over the "quality" product! By purchasing these good products, you not only help the good product company stay in business & grow, every sale to that good company actually hurts the quality product produced by the quality company! Where 1 sale actually helps the good company's product twice as much, that same sale actually hurts the quality company twice as much! And while purchasing the good product will save you money now, here is a fine example of how it will cost you more later on & sky's the limit on how much it will cost you at that later date!

One of my favorite examples is actually based on a true story from 1 my clients. Of course, I've gotta change his name to save him from embarrassment, ridicule &/or the privacy act all together! Anyway, Mr. Smith came to us wanting prices on a new dock that was above average in size & included a couple of upgrades. He was located on the 3 mile-marker of the main channel on Lake of the Ozarks, Missouri. Anyone familiar w/ Lake of the Ozarks knows that main channel conditions can produce monstrous wakes that have been reported to be 6' & even larger w/ enough force, pressure & mass to move & destroy hundreds of tons of dead weight from boat docks & breakwater systems to 50'+ cruisers & ocean-liner type vessels! We knew right then that it was clear that he would need our Heavy-Duty Series or even Super Heavy-Duty Series Boat Dock System in order to withstand those type of water & wind conditions!

However, like many clients who are oblivious to the many facets that quality-conscious boat dock builders use to evaluate the type of dock system for the specific type of application, Mr. Smith used what mattered to him the most which was his checkbook! And like most clients, he will soon realize the mistake that he's about to make & for most people, it's a mistake that you can't "re-do" &/or cannot be refunded or reimbursed! So getting back to it, even though we provided Mr. Smith w/ the proper paperwork distinguishing our differences, it was apparent that he simply didn't understand the info provided to him & so like most clients he didn't waste the time to ask questions or even get to know the differences. The only difference he could relate to was the difference in price & since I was $5600 higher than the "2nd best company" that he could choose that company since it wouldn't be the worst product! I even offered to look over the 2 proposals to prove to him what the differences really were, but he was already convinced that he knew the difference & that he couldn't be receiving the worst product b/c he chose the 2nd best price meaning that he should be receiving the 2nd best product!

Fast forward 5 months later, we receive a call from Mr. Smith stating that he needed our help in repairing several places on his dock! My 1st question was, "where is the company that's suppose to warranty the dock or fix the issues that need repair?" & my 2nd question was "why did you contact me to fix these issues?" While his pride would not reveal those answers easily, the proof of the differences would soon be apparent & much worse than what I ever imagined! This dock was so cheaply made that I would be even scared to install it in a mild cove! It was chopped up, the metal was thin & weak, the underwater brace wasn't working properly, the sections were splitting away from each other, the dock was tilted which means it didn't contain the right amount of floatation & it would creak, crack & make the loudest noises w/ the slightest wave or wind conditions affecting it! This dock was a complete hazardous-structure just waiting to collapse or fall apart at any minute!

This was 1 of the few docks that I have ever been scared to be on & if I'm scared of it, you better believe that he should be scared of every part of this dock! Not only that, he basically gambled his safety, his family's safety & anyone else who step foot on this dock, all to save $5600 which he would later find out would cost him well over $18,000 just to fix the dock to where it was safe to use! The cheap prices he saved in the beginning are now costing him over $12,000 & that's simply to repair the issues at hand! You also have the fact that his gamble could have cost him something more that he couldn't buy back & rather than hold back, I made sure to express every bit of this info to him! Not to embarrass him or rub it in, but to make him realize what his savings could have really cost him & the fact that he should have taken the time to compare the bids carefully & w/ some type of intelligence! That may be cruel, but I take my job very serious & unlike my competitors, I care about every person's safety & security that steps foot onto a Stokes Dock Co. Boat Dock!

Most of the time, I'm ashamed to say that I'm even in the same industry as these guys, much less that they even compare to the type of products & services that we have to offer! The dock company that produced this dock knew the shortcuts that he was using but rather than be responsible &/or care, he has made the sale & completed the transaction before anything goes wrong! And what else has Mr. Smith done other than putting his family & friends in danger? He has kept this dock company in business by choosing to spend his money w/ them which in turn hurt the quality company! Sure we received the repair project, but the fact still remains that this cheaper company will be allowed to do this same action again & again until people start learning not to spend money w/ them no matter how much money they can save you!  How much is your family's safety worth & wouldn't you want a dock builder or dock company that cared just as much for your family's safety as you do or possibly even more?
Remember, it's okay to purchase the best quality product at the best price available, but the real crime is purchasing the cheapest product for its cheap price!  Stay tuned for Part-2 of "What Cheap Prices Really Cost You In The End!  You can also contact Stokes Dock Co., Inc. today for more helpful hints, product inquiries, information &/or creative yet effective ideas on how to Enhance Your Waterfront Living Experience!  Thank you for your time, your business, your support & your consideration on these matters!